OGX Glam Pop
To launch OGX Glam Pop, a haircare line designed by beauty icon Kandee Johnson, we created a bold motion and stills campaign that transformed Kandee into a high-glam, modern mermaid.
Coconuts.
pineapples.
& cotton candy Clouds.
With legendary beauty influencer Kandee Johnson at the center, we took inspiration from the line's tropical ingredients and whimsical mermaid DNA to create something that felt less like a product launch and more like a full-blown fantasy.
Kandee became our Glam Pop mermaid — radiant, playful, and completely in her element — set against a lush tropical world dotted with cotton candy clouds and saturated color at every turn.
Hero Campaign Video
hugs, Kisses
& massive roi
The campaign rolled out across social and OTT, putting Kandee's world in front of audiences wherever they were watching — and making it impossible to scroll or stream past. The Glam Pop haircare line sold out worldwide, proving that when the creative is bold enough to match the product's energy, the audience shows up.
Authentically
Kandee
Kandee has built one of beauty's most devoted followings by being unapologetically herself — so we got out of the way. No stiff poses, no forced moments. Just the freedom to move and play, trusting that her natural energy would sell the product better than anything carefully choreographed ever could.
