clevelander south beach
A campaign channeling the “What happens in Vegas” mystique—reimagined for the legendary Clevelander South Beach. For a broadcast partnership with ESPN and ESPN Radio, we positioned the hotel as the epicenter of iconic Miami nightlife where you can “be the real you.”
Hero Spot
Be The Real You (ESPN Broadcast)
The hero film for Be The Real You aired on ESPN and follows a lovable, unsuspecting nerd hiding a secret: his unapologetic alter ego comes alive at Clevelander South Beach. What begins as a portrait of the lame guy at the office flips into a high-energy reveal of a no-regrets adventure.
ESPN Radio Flight
A high-energy flight of comedic radio spots for ESPN Radio that playfully argue one simple truth: life’s too short for regrets. Through sharp writing and sports-infused humor, each ad positions a stay at the iconic Clevelander South Beach as the bold choice—the kind that turns “I almost went” into “you had to be there.”